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Client Case Study

Interior design
firm, Chennai

Interior Design · Execution — Chennai
March 2026 – ongoing · Month 1 – Month 6
Website · SEO · Meta Ads · Social Media · Google Business Profile
Live Client Engagement
₹54 Lakhs+ Direct Business Generated Exclusively Through Usher Media
₹54L+ Business generated for client
1,161 Leads across six months
₹43.44 Best cost per lead, month 5
92 Lighthouse performance score
Source — monthly performance reports issued to the client, Mar – Aug 2026.
The Starting Point

Where the firm stood in March.

Findings from the ground-up audit before any digital assets were deployed.

No digital foundation at all

March was month one of a ground-up build. No website, no SEO, no tracking, no content calendar.

A visual business that couldn't be seen

Interiors sell on portfolio. There was no platform showing the work to anyone searching for it.

No lead engine

Enquiries depended entirely on referral. Nothing was being generated, so nothing could be forecast.

Three platforms, none of them working

Instagram, Facebook and YouTube each needed to behave differently, and none had a strategy of its own.

Scope of Engagement

Five pillars activated.

01 Active

Website

Designed, built and deployed in-house from nothing to live inside two months, with real project photography and testimonials.

02 Active

SEO

Keyword research and content calendar in month one, then service pages published with technical fixes and Core Web Vitals cleared.

03 Active

Meta Ads

Lead campaigns across Facebook and Instagram with static and video creative tested continuously and consolidated behind performers.

04 Active

Social Media Management

Instagram, Facebook and YouTube run as three separate problems, reported separately because blending them would mislead.

05 Active

Google Business Profile

Local listing maintained and tracked against calls and direction requests.

06 Inactive

Ad Creative Production

Monthly on-location shoots — scripted, filmed and edited in-house.

Month 6 Results

Six months, built from nothing.

Over 1,100 qualified homeowner enquiries generated, third-party verified Lighthouse 92 speed, and organic Instagram scale.

Verified Commercial Milestone

Direct Client Revenue Generated: ₹54 Lakhs+

Executed interior design and fit-out contracts closed directly from the digital lead generation and advertising ecosystem built by Usher Media.

₹54L+
Six-month total
1,161
Leads generated
March to August 2026
↓ 40% vs April
₹43.44
Best cost per lead — July
Down from ₹72.10 in April
↑ 289% vs April
206
Leads — July
Up from 53 in April
↑ 3,606% vs July
1,63,842
Instagram views — August
Up from 4,420 in July
↑ from 4 in July
1,058
New Instagram followers — August
Organic, no paid boost
GTmetrix 91%
92
Lighthouse performance
Third-party verified
↑ 38% vs July
3,051
Search impressions — August
53 organic clicks
Held five months
5.0★
Google rating
Across the engagement

Leads & Cost Per Lead (April – August 2026)

APR* MAY JUN JUL AUG ₹72.10 ₹43.44 ₹62.23
Leads per month Cost per lead — lower is better

*April covered only 14 days of delivery (17–30 April) as the campaign launched mid-month. Cost per lead fell from ₹72.10 to ₹46.23 once a full month ran, then held near ₹46 for three consecutive months — the sign of an account that has found its creative rather than one riding a lucky month. August moved the wrong way and is addressed below.

Instagram Views by Month — Log Scale

Apr 2026
9,225
May 2026
11,342
Jun 2026
32,744
Jul 2026 (Trough)
4,420
Aug 2026 (Recovery)
1,63,842

The July collapse and the August recovery are both real and both unexplained by posting volume alone. See the diagnosis section below.

“Month one had no website. Month five delivered 206 leads at ₹43.44 — a 40% lower cost per lead than the first campaign, on an account built from nothing.”
Usher Media — interior design engagement, July 2026 Report
The Difficult Months

What went wrong, and what we did about it.

April 2026 — Month 2

The first campaign ran hot

What happened
The launch campaign delivered 53 leads at ₹72.10 across five ads in 14 days.
Why
A cold account with no creative history, no audience data and no conversion signal. First campaigns cost more; that is the price of learning, not a failure.
What we did
Ran a full month in May with the learning applied: consolidated behind performers while continuing to test static against video.
Result
May: 212 leads at ₹46.23. Cost per lead down 36%, and it then held near ₹46 for two further months.
July 2026 — Month 5

Instagram views collapsed 87% in a month Under review

What happened
Instagram views fell from 32,744 in June to 4,420 in July, and new followers fell to 4.
Where it stands
The account recovered hard in August to 1,63,842 views and 1,058 followers, so the capability is evidently there. July's drop is not explained by posting volume alone and remains under review.
August 2026 — Month 6

Cost per lead rose 43% Still open

What happened
Cost per lead moved from ₹43.44 to ₹62.23, with leads down to 180 on spend up 25% to ₹11,201.88. GBP calls also softened from 11 to 7.
Where it stands
Still below the ₹72.10 the account started at, so the six-month trend is intact, but the direction in the last month is wrong. Diagnosis of creative fatigue vs seasonal shifts is currently in progress.
Six-Month Record

Month by month, unfiltered.

Mar 2026 · M1

Website

80%
5 of 6 tasks

SEO

Foundation done
Keywords researched

Social

2 platforms
Channels activated

Meta Ads

Not live
Build month
Key Work This Month
  • Full digital foundation begun from the ground up
  • Website 80% complete, 5 of 6 core tasks
  • Keyword research completed
  • Content calendar created
  • Two social platforms activated
Apr 2026 · M2

Leads

53
14 days only*

CPL

₹72.10
First campaign

Website

100% live
All pages live

IG Performance

9,225 views
25 followers
Key Work This Month
  • Website 100% live, all pages and content in
  • GA4, GSC, GTM and Bing Webmaster connected
  • First Meta campaign live 17–30 April across five ads
  • YouTube launched with 15 videos and 5,441 views
  • 15 Instagram and 15 Facebook posts published
May 2026 · M3

Total Leads

212
↑ 300% vs Apr

Avg. CPL

₹46.23
↓ 36% vs Apr

SEO Rankings

4 pages live
Avg. position 9.0

IG Performance

11,342 views
50 followers
Key Work This Month
  • First full month of scaled delivery, all 31 days
  • Four SEO pages live at average position 9.0 with 6.3% CTR
  • Lighthouse 92, GTmetrix 91%
  • Testimonials added to the site
  • May 6 living room reel drove 4,009 views and 35 follows
  • YouTube passed 30 subscribers with 35.7 hours watch time
Jun 2026 · M4

Total Leads

210
Held consistent

Avg. CPL

₹46.13
Held stable

IG Performance

32,744 views
126 follows

GBP

60 views
11 direct calls
Key Work This Month
  • Core Web Vitals fixed
  • 55 real project photos added to the site
  • Mobile speed 3.2s
  • 1,080 YouTube views
  • GBP delivered 43 direction requests
Jul 2026 · M5

Total Leads

206
Held consistent

Avg. CPL

₹43.44
↓ Best of engagement

IG Views

4,420
↓ 87% (trough)

SEO Impressions

2,204
1 top-3 keyword
Key Work This Month
  • Best cost per lead of the engagement at ₹43.44
  • One keyword reached Google's top 3
  • GBP rating held at 5.0★
  • Instagram views dropped sharply and were flagged for review
Aug 2026 · M6

Total Leads

180
↓ 13% vs Jul

Avg. CPL

₹62.23
↑ 43% vs Jul

IG Views

1.63L
1,63,842 views (1,058 follows)

SEO Impressions

3,051
2 top-3 keywords
Key Work This Month
  • Instagram recovered to 1.63 lakh views and 1,058 new followers
  • Second keyword into the top 3
  • 2,706 YouTube views
  • Cost per lead rose, flagged as an open item
Sep 2026 · M7
In Progress — Results Published at Month End
Committed This Month
  • Diagnose and correct the August cost per lead rise
  • Sustain the August Instagram content format
  • Continue SEO page publishing
The Deliverables

What we actually engineered.

Website

  • Built ground-up and live inside two months
  • All pages, content and 55 real project photographs
  • Testimonials added for customer proof
  • Core Web Vitals fixed
  • Lighthouse 92 and GTmetrix 91%, third-party verified
  • Mobile speed 3.2s

SEO Foundation

  • Keyword research and content calendar delivered in month one
  • Four pages live by May at average position 9.0
  • Two keywords in Google's top 3 by August
  • Impressions grew to 3,051 with 53 organic clicks
  • GA4, GSC, GTM and Bing Webmaster connected

Meta Ads System

  • Five-ad launch across static and video
  • Continuous testing of format against format
  • Consolidated behind performers after the first month
  • Cost per lead held near ₹46 for three consecutive months
  • August regression logged as open rather than absorbed

Content Across Three Platforms

  • Instagram, Facebook and YouTube treated as three different problems rather than one feed
  • Reported separately every month because combining them would be misleading
  • YouTube grown to 30-plus subscribers with 35.7 hours watch time
  • One organic reel drove 4,009 views and 35 follows
The Next Step

Start where this one started.

Before we talk about pricing, we audit what you already have — website, search visibility, social presence, competitors, and the keywords you are missing right now. It is called Report Zero. You keep the findings whether or not you work with us.

Request Your Report Zero
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