Findings from the pre-engagement baseline and technical audit.
K9 security and guard dog services sit in a category most buyers don't know exists as a professional offering. Demand has to be created, not just captured.
Corporate security contracts and individual dog training enquiries need entirely different messages, and were being addressed with one.
The pre-engagement baseline showed an average keyword position of 14.1 and 50 organic sessions a month. Page two is nowhere.
No campaign architecture, no creative testing framework, and no view of which service line produced leads at a viable cost.
Lead-form campaign architecture across static and video creative, with ad-level quality, engagement and conversion ranking reviewed every month.
On-page and technical work across service and breed-specific pages, with Search Console tracking and monthly keyword position reporting.
Local listing managed and tracked against calls, direction requests and chat clicks rather than impressions.
Organic posting aimed at corporate security buyers — the B2B half of the audience that Meta does not reach.
Maintenance and branding updates as required, with a larger content refresh prepared and queued.
Monthly on-location shoots — scripted, filmed and edited in-house. Ready-to-publish ad content designed to convert.
Leads more than tripled while cost per lead fell 66%, driven by isolating top-converting creative assets.
Leads more than tripled while cost per lead fell 66%, on spend that rose only 4% — from ₹8,390 to ₹9,266.84. Almost all of that gain came from concentrating budget behind one proven creative.
One static ad produced 392 of 400 leads at ₹17.37 each. Another produced 8 at ₹301.63 — seventeen times the cost, with engagement and conversion rankings both in the bottom 35%. Campaign-level averages would have hidden both facts.
“One static ad delivered 392 of August's 400 leads at ₹17.37 each. Another delivered 8 at ₹301.63. Campaign-level reporting would have hidden both facts.”Usher Media — Jey Force, August 2026 Report
jeyforce ad apr29 was flagged for pausing in the June report. It was still live in July at ₹134.77 per lead, and still live in August at ₹301.63 — against an account best of ₹17.37. Engagement and conversion rankings sat in the bottom 35% throughout.Before we talk about pricing, we audit what you already have — website, search visibility, social presence, competitors, and the keywords you are missing right now. It is called Report Zero. You keep the findings whether or not you work with us.
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