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Client Case Study

Mortgage brokerage,
Melbourne

Home Loans · Refinance · First Home Buyers — Melbourne, Victoria
July 2026 – ongoing · Month 1 – Month 2
Website · Social Media · SEO · Google Business Profile (verification pending)
Live Client Engagement
38,976 Content views in month 2, from 3,632
4 Working loan calculators built
524 New Instagram followers, from 31
10.3 Average Google position in month 2
Source — monthly performance reports issued to the client, Jul – Aug 2026.
The Starting Point

Where the brokerage stood in July.

Findings from the pre-engagement audit before remote development began.

No digital home

A brokerage operating without a website. In a market where borrowers compare lenders online before they call anyone, that is not a gap, it is an absence.

Nothing to qualify a lead

Mortgage buyers want numbers before conversation: repayments, borrowing capacity, deposit. Without calculators, every enquiry started from zero.

An underserved audience, unaddressed

Tamil-speaking first home buyers in Australia navigating a lending system explained to them only in English, by lenders.

Enquiries handled manually

No lead capture, no booking flow, and nothing connecting interest to an appointment.

Scope of Engagement

Four active pillars engaged.

01 Active

Website

Eight pages, four working loan calculators, automated lead capture and a booking flow — designed, built and deployed remotely from Chennai.

02 Active

Social Media

Tamil-language home-buying explainer series across Instagram, Facebook and YouTube, published as episodic content.

03 Active

SEO

Full tracking stack connected in month two, on-page work across all existing pages, Core Web Vitals and schema fixed sitewide.

04 Active — Verification Pending

Google Business Profile

Local listing setup underway; verification with Google is the open item carrying into September.

05 Inactive — Planned

Meta Ads

Brand awareness campaign planned once the site and content cadence are established.

06 Inactive — Planned

Ad Creative Production

Podcast production planned as a distinct format rather than repurposed social content.

Month 2 Results

Two months, built across oceans.

Remote execution from Chennai for a Melbourne brokerage: eight pages live, four loan calculators deployed, content views up tenfold.

↑ 973% vs July
38,976
Total content views — August
Up from 3,632 in July
↑ 1,343% vs July
34,884
Instagram views — August
Across 15 posts
↑ 1,590% vs July
524
New Instagram followers
Up from 31 in July
12 Reels, 3 images
2,844
Average views per Reel
Against 250 for static posts
↑ 52% vs July
888
YouTube views
12 videos published, up from 2
First baseline
623
Search impressions
18 organic clicks, position 10.3
Eight pages live
4
Working loan calculators
Built to qualify before contact
Five fixes shipped
5
Website reliability fixes
Lead routing, QR, calculator, form, tracking

Same Content, Three Platforms — August 2026

Instagram
34,884 views
Facebook
3,204 views
YouTube
888 views

Identical cross-posted content delivered roughly ten times the views on Instagram as on Facebook, and thirty-nine times YouTube. On Instagram, Reels averaged 2,844 views against 250 for static posts; on Facebook the gap was starker still, 266 against 3.7. That is a channel finding worth acting on rather than averaging away — September concentrates on Reels and treats the other two as secondary distribution.

“Four loan calculators do more qualifying work than four weeks of ad spend. Build the tool that answers the question, then buy the traffic.”
Usher Media — Melbourne brokerage engagement, August 2026 Report
The Difficult Months

What went wrong, and what we did about it.

August 2026 — Month 2

Enquiries were going to the wrong inbox

What happened
Website enquiries were routing to an internal inbox rather than the client's own. Alongside it, the QR code scan link pointed to the wrong page, a loan calculator had a display glitch, and the enquiry form's capture logic was unreliable.
Why it mattered
A brokerage lives on response time. Leads landing anywhere other than the broker's inbox are leads cooling in the wrong place.
What we did
Corrected the routing so enquiries go straight to the client, fixed the QR link and the calculator display, upgraded the form's capture logic, and added Google Tag Manager so the whole path is measurable.
Result
Five reliability fixes shipped in one month, ahead of any spend being put behind the site.
July and August 2026

Google Business Profile is still not verified Still open

What happened
GBP verification was pending in July and remains pending in August. No profile views, calls, direction requests or reviews can be reported.
Where it stands
The August report states plainly that nothing in that section has been estimated. Reporting a zero as a performance failure would be dishonest in the other direction — the channel has not been switched on. Verification is the priority carry-over into September.
August 2026

Two of three content platforms are underperforming Still open

What happened
The same content delivered 34,884 views on Instagram against 3,204 on Facebook and 888 on YouTube. YouTube's thumbnail click-through rate fell from 14.29% to 4.63% as publishing volume rose from 2 videos to 12.
Reading
Cross-posting identical assets to three platforms is distribution, not strategy. Each platform rewards different formats, and two months of data already says so.
Where it stands
September concentrates on Instagram Reels, with Facebook and YouTube treated as secondary. Whether Facebook stays in scope at all is an open question. Podcast content is planned as a distinct YouTube format rather than a repost.
Two-Month Record

Month by month, unfiltered.

Jul 2026 · M1

Pages Live

8
Full site launch

Calculators

4
Interactive tools

Total Views

3,632
Baseline reach

New Followers

31
Organic launch
Key Work This Month
  • Eight-page website live with four working loan calculators
  • Automated lead capture and a new booking flow
  • Tamil-language home-buying explainer series launched across three platforms
  • Episode 01 reel delivered 1,932 views and 1,632 reach
  • YouTube impressions CTR 14.29%
  • DNS configuration and GBP verification outstanding
Aug 2026 · M2

Total Views

38,976
↑ 973% vs Jul

IG Followers

524
↑ 1,590% vs Jul

GSC Impressions

623
First baseline · Pos 10.3

Website Fixes

5
Shipped & verified
Key Work This Month
  • Content moved to a regular publishing rhythm: 15 Instagram posts, 12 of them Reels
  • Total views grew more than tenfold to 38,976
  • 524 new Instagram followers organically
  • Three reels each passed 5,500 lifetime views
  • Full tracking stack connected: GA4, Search Console, Tag Manager, Bing Webmaster and Microsoft Clarity
  • On-page SEO completed across all existing pages
  • Core Web Vitals and schema fixed sitewide, plus llms.txt, robots.txt and sitemap.xml
  • Lead routing corrected to the client's own inbox
  • QR code, calculator display and enquiry form all fixed
  • First real search baseline: 623 impressions, 18 clicks, position 10.3
Sep 2026 · M3
In Progress — Results Published at Month End
Committed This Month
  • Publish Home Loans and Refinancing service pages in Tamil
  • Complete Google Business Profile verification
  • Begin keyword position tracking once target keywords are finalised
  • Continue Reel-first publishing
The Deliverables

What we actually engineered.

Website

  • Eight pages live and launched inside the first month
  • Four working loan calculators, the qualification tool the business did not have
  • Automated lead capture replacing manual handling
  • Booking flow so an interested visitor can secure a conversation without a phone call
  • Five reliability fixes in month two: lead routing, QR code, calculator display, enquiry form capture, tracking
  • Built and deployed entirely remotely and in-house, for a client 10,000 km away

Content

  • Tamil-language home-buying explainer series built as episodic content
  • 15 posts in month two, 12 of them Reels
  • Reels averaging 2,844 views against 250 for static posts
  • Three reels past 5,500 lifetime views each
  • 524 followers added organically with no paid support
  • Per-platform reporting rather than a blended number

Search Foundation

  • GA4, Search Console, Tag Manager, Bing Webmaster Tools and Microsoft Clarity connected
  • On-page SEO completed across all existing and authority pages
  • Core Web Vitals fixed and schema markup added sitewide
  • Technical files added: llms.txt, robots.txt, sitemap.xml
  • Mobile page speed 2.5s, desktop 0.5s, zero crawl errors
  • First genuine baseline established: 623 impressions, 18 clicks, average position 10.3
International Engagements

Start where this one started.

We work across time zones. This brokerage is in Melbourne, our team is in Chennai, and the site, the calculators and the content were all built remotely and in-house. Before any proposal we audit what you have and tell you where the opportunity is. You keep the findings whether or not you work with us.

Request Your Report Zero
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