Findings from the pre-engagement audit before any digital infrastructure existed.
May was a build month. There was no live site on the clinic's own domain, no SEO foundation and no keyword research done.
A hyperlocal clinic competing on "near me" intent, with an unoptimised Google Business Profile and no service-level pages to rank.
One social post live at the start of the engagement. A Tamil-speaking catchment being addressed in nothing.
No analytics, no Search Console, no conversion tracking, so no way to tell which specialities were actually generating demand.
The fullest engagement in the portfolio — five active pillars running in tandem from month one.
Built and deployed in-house. Nine-plus service pages, live Google reviews, automatic lead capture, a dedicated Google Ads landing page, pharmacy booking and a blood test form.
Keyword research and content calendar in month one, then treatment pages published on a monthly cadence with Core Web Vitals and schema handled page by page.
Hyperlocal "near me" Search campaigns built around the clinic's catchment, with conversion tracking and a landing page matched to ad intent.
Tamil-language health content across Instagram, Facebook and YouTube — reels, carousels and explainers, reported per platform rather than blended.
Profile rebuilt and maintained monthly on photos, posts and service detail, tracked against calls and direction requests.
Monthly on-location shoots — scripted, filmed and edited in-house. Ready-to-publish ad content designed to convert.
Month four scaled patient conversions while reducing acquisition cost by 40%, supported by six-fold organic reach expansion on Tamil-language content.
Views multiplied six-fold across three months on Tamil-language health content, with no paid boost behind the organic posts.
July's Google Ads campaign ran for 12 active days from 15 July; August ran the full month. Conversions more than tripled while cost per conversion fell 40%.
“Three treatment pages published, all three ranking first, while paid cost per conversion fell 40%. Organic and paid are not two budgets — they are one system.”Usher Media — polyclinic engagement, August 2026 Report
Before we talk about pricing, we audit what you already have — website, search visibility, social presence, competitors, and the keywords you are missing right now. It is called Report Zero. You keep the findings whether or not you work with us.
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