The baseline findings from the initial storefront audit and pixel setup, before any conversion engineering began.
Products existed but the storefront was not built to sell them. Bare product pages, no storytelling, nothing guiding a first-time visitor to a decision.
No launch pricing, no bundle logic, no compare-at pricing, so nothing created a reason to buy more than one item.
Shipping rules were misconfigured against the displayed threshold. Found later; see the diagnosis section.
No pixel and no integrations, so ad spend could not be attributed to anything happening in the store.
A conversion-craft engagement focused on building the storefront, fixing conversion leaks, and testing paid acquisition channels.
Custom theme, cart logic, navigation, homepage, integrations and merchandising — built and maintained in-house.
Product detail pages with ingredients, brand story and comparison sections, plus bundle architecture and checkout experience.
Awareness, traffic, add-to-cart and purchase-optimised campaigns, reviewed at campaign level for cost per purchase.
Keyword research, page hierarchy, technical and on-page work for long-term organic visibility.
Full content calendar, creation, scheduling, community management and monthly analytics.
Monthly on-location shoots — scripted, filmed and edited in-house.
August delivered 11 purchases, up from 4 in May. Rather than hiding behind account-wide averages, this engagement is driven by storefront craft, product storytelling, and conversion leak fixes.
“Every order was shipping free regardless of value, and the abandoned-cart email had been sitting in Draft for months. No amount of ad spend fixes a store that leaks.”Usher Media — Shopify skincare engagement, August 2026 Report
Store-craft and conversion optimisation require naming silent backend flaws before ad budgets are scaled into them.
Every developmental milestone, store adjustment, and paid testing result recorded exactly as it was reported.
Before we talk about pricing, we audit what you already have — for online stores we audit the storefront and the checkout, not just the traffic — because the leak is usually inside the store. It is called Report Zero. You keep the findings whether or not you work with us.
Request Your Report Zero