Findings from the Report Zero audit, before any work began.
A website existed but carried no search visibility worth the name and no tracking connected to it. Nothing that happened on the site could be measured, so nothing could be improved — despite the clinic operating across skin, laser, slimming, hair and hair transplant.
Ads reached over 1.27 lakh people and produced 90 enquiries at ₹280 each. Eighty-seven of those 90 came from Instagram alone. One platform decision, one algorithm change, and the entire lead flow stops.
Sholinganallur and Padur draw different catchments and convert at materially different costs, something only visible once campaigns were split. Both were being marketed as a single undifferentiated location.
Hair transplant, laser and slimming carry the highest value per patient and the highest search intent in the category. None had a page built to capture that demand, so every enquiry had to be bought.
Multi-campaign architecture across Facebook and Instagram, split by branch and treatment. Creative testing, audience segmentation, retargeting and click-to-WhatsApp, all managed in-house with monthly performance review.
Built and deployed in-house. Nine service pages, a doctors page, a branches page, an editorial design refresh, Razorpay pre-booking, and mobile load time brought to 2.1 seconds.
Over 100 keywords researched across nine service categories, mapped to a category-to-treatment page hierarchy. Treatment pages published monthly with Core Web Vitals cleared page by page.
Local visibility managed for both branches — profile completeness, photos, posts and review flow, tracked monthly against calls and direction requests rather than vanity impressions.
Full content calendar, creation, scheduling, community management and monthly analytics across any three platforms.
Monthly on-location shoots — scripted, filmed and edited in-house. Ready-to-publish ad content designed to convert.
August delivered the highest efficiency of the engagement — more leads than any month since May, at the lowest cost per lead recorded, on less spend than July.
The two lines cross in August. That crossing is the engagement in one image — more leads for less money, reached by fixing what was breaking rather than by spending more. The path there was not straight, and the next section is why.
“Any agency can show you the month that went well. Cost per lead fell 67% in August because July's report said plainly what was broken.”Usher Media — cosmetic clinic engagement, August 2026 Report
Three months in this engagement moved the wrong way. Each was raised in that month's report, with the cause named before the client had to ask. This is the part most agencies leave out of a case study — and the part that explains every recovery on the chart above.
*February spend is derived from 90 leads at a reported ₹280 cost per lead; the February report states the cost per lead and lead count but not a total spend figure.
Before we talk about pricing, we audit what you already have — website, search visibility, social presence, competitors, and the keywords you are missing right now. It is called Report Zero. You keep the findings whether or not you work with us.
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