Findings from the Report Zero audit, before paid acquisition was deployed.
A full treatment menu with no structured paid campaigns behind any of it.
An OMR catchment searching for salons on Maps, with a profile not built to turn that intent into calls.
No framework for finding which treatment, which offer and which format actually produced bookings at a viable cost.
A salon can only serve the demand it has stylists for, which made hiring a marketing problem too.
Two pillars engaged. The results below are what two pillars produce — no website, no SEO, no organic content behind them.
Campaign structure split by service line and by radius, with creative tested treatment by treatment and recruitment campaigns run alongside acquisition.
Local listing maintained monthly on photos, posts and service detail, tracked against calls and direction requests.
Full static website designed, built, hosted and optimised in-house, built to convert paid traffic.
Keyword research, page hierarchy, technical and on-page work for long-term organic visibility.
Full content calendar, creation, scheduling, community management and monthly analytics.
Monthly on-location shoots — scripted, filmed and edited in-house.
Efficiency trade in August: spend pulled back 25% while holding 299 leads and lowering average CPL by 18%.
Leads climbed steeply then eased 8% in August while cost per lead improved 18%. That is a deliberate efficiency trade, not a decline — spend was pulled back 25% and the account still delivered 299 leads.
“August spent 25% less than July and still delivered 299 leads. Pulling back is a decision, not a setback — when the cost per lead tells you the account is running hot.”Usher Media — salon engagement, August 2026 Report
Before we talk about pricing, we audit what you already have — website, search visibility, social presence, competitors, and the keywords you are missing right now. It is called Report Zero. You keep the findings whether or not you work with us.
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